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TV Ratings - Presidential Debates - 1976-2008

From , former About.com Guide

Chart - Presidential Debate Viewership
This chart shows that viewership, as a percentage of the number of US population, has generally declined since 1976, when debates resumed after the inaugural debates in 1960. The notable exception: 1980, when Ronald Reagan challenged President Jimmy Carter.

No debate has come close to matching that watching the first Kennedy-Nixon debate; Neilsen estimates that about 77 million Americans —- 60 percent of the adult population -- tuned in.

For this chart, I chose the first debate between the candidates, if there was more than one.

The "percent population" is my measurement, not one used by the TV industry. Because it is a gross figure -- percent of entire population based on census data -- it underestimates the percentage of adults watching the debates.

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